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69-year-old French fashion house Dior has named pop icon Rihanna their first brand ambassador of color.

The campaign’s hot new images rolled out today. The 28-year-old singer did a great job of staying true to the brand’s high fashion aesthetic while still adding that touch of sex like only Rihanna can. A little exposed chest, side boob, tattoos and face will do the trick.

It feels fantastic. It is such a big deal for me, for my culture, for a lot of young girls of any color. I think to be acknowledged by Dior means a lot, as a woman, to feel beautiful — to feel elegant and timeless. – Rihanna to MTV

Check out the pics Rihanna shared on IG today and see the full trailer here.