With the use of 3-point lighting and green screen I wrote & produced a parody music video to celebrate natural hair.
Infusing the voice of “the culture” I flipped Hip-Hop’s latest gimmick into a rallying cry and celebration after a conversation with one of my colleagues who was having a hard time accepting her natural ringlets and curls. Thus, I present “Curly Gang” 🙌🏽🙌🏽🙌🏽🙌🏽
This same concept could easily be applied to content marketing strategy that will elevate an ad to shareable, culturally relevant content that’s more “in-touch” and less of a hard sell. Would you implement this tactic in your digital sales plan?
BTW, here’s the original song and video.