Best known as Musiq Soulchild, Philadelphia-bred, Atlanta-based artist The Husel introduced a new persona to the world last year that made us all scratch our heads. Why would someone so accomplished want to abandon a legacy we’ve all come to know and love?
He hasn’t. (Thank God) Instead, The Husel is just one of three personalities that make up the one artist. This one just happens to be hopped up on auto-tune, ambition and “turn up.”
If you visit his website IAmAGroup.com you’ll meet not two, but three different singers, with three different styles, sharing the same face. Confused? Yeah, me too.
Fortunately, I had the opportunity to talk to the guy behind it all to gain a little clarity. While I still don’t exactly understand why he can’t just choose to switch up his look and sound while maintaining the one brand we’ve come to love in over a decade, I tip my hat to him for trying something different.
In short, The Husel explains this all as him playing different characters, but not in a movie. Rather, in the music industry. With these three personas– the last of which, Purple Wondaluva whom we’ll meet this June– he is able to tap in the several markets without tainting any one brand. He also believes that he’s helping his fans by not force feeding us something we don’t want, and not stifling his own right to creative expression. He’ll simply serve us three courses, and we can take our pick.
Check out our interview below and let me know what you think. Is this wacky or genius? Chime in!
Every now and again there’s a song that may touch on social interactions and other dudes that are speaking a female interaction, but for the most part my main objective is to speak to that concept of get up and go, do for you and make it happen no matter what. If that answers your question.
That’s like expecting everybody to like chocolate ice cream. That’s not a reality you know? However the people that don’t like it that don’t mean a bad people or they stupid or they don’t get it. They just like something else and it doesn’t mean that chocolate ice cream is whack it just means that everybody ain’t gon’ dig it.
It’s really not that hard. I don’t have to go through anything because all of these personas, quote unquote, they are parts of me that y’all don’t just have never been exposed to. I’m just now finding a creative way to give you guys more me if you’re interested. If not then cool. Leave it. But it’s here.
It’s actually I think a way for you to appreciate all the individual ones respectively because then you won’t have to worry about me trying to funnel all of this crap into one lane. You won’t have to worry about Musiq Soulchild trying to “turn up.” You ain’t got to worry about that. I’m a just keep that persona, that brand intact. Meanwhile, over here I got a whole ‘nother thing with another name that contributes to a whole ‘nother demographic of people—not necessarily age-wise, but just preference wise. And the same thing with P Wondaluv.
One doesn’t really have anything to do with the other except for the fact that they’re all me. If I could be multiple people, and I know that may come across a little weird—I don’t know, but if I could be different people I really would. If I could be three of me, I feel like if that were the case then people would—they would take it way better, but I think a lot of people can’t wrap their head around one person full-out being three different people in essence. But it’s not hard for me because I’m all of these things all the time. Ya’ll have just only been exposed to Musiq Soulchild all of this time, but there was always The Husel, there was always P Wondaluv whether I had the name or not, or whether I had the sound or not they were always there.
More so than any, actors, but even though they’re acting and reading lines, they have to evoke the right emotions in order for it to resonate with you, right? It has to be believable. The best way to make something be believable is have it come from a real place. And that’s what actors do; the good ones at least. They put themselves psychologically or whatever into that space so that they are tethered to some reality in order to get that point come across to you guys.
Now with actors, they gotta dig deeper. I don’t have to dig that deep, because all I’m doing is being different facets of myself. No different than how you are at your job, how you are at the crib, how you are at the club or whatever. You know?
No one person is the same thing all the time. There’s consistency, there’s a way to find consistency within that, but you know—just as sure as you got emotions you change your presentation like the weather. Everybody does.
Of course it would be different from Musiq Soulchild, because—I don’t know, man. I really can’t stress it enough. The less you look for Musiq Soulchild, the more you’ll see The Husel.
It’s no different than seeing Tyler Perry being Madea. Every now and again you’re going to be like, “Yo! That’s Tyler Perry in a dress.” Yeah, but look past the fact that’s Tyler Perry in a dress and look at the character Madea. Folks like to nitpick facts rather than appreciate what’s happeneing.
The Husel: Whoever’s available. I could put together a perfect list, but anybody that’s available. I like to talk about right now. I don’t like to do hypotheticals. I like to talk about right now. What’s happening right now? What can we make happen right now? And anybody that’s available—if a promoter wants to do a show and put me on there, as long as the business is right I’m with it.